Beverage Brand and Art Direction
A refreshed visual identity for Vitaminwater, blending bold typography, dynamic layouts, and a vibrant color palette. The redesign enhances brand recognition with a playful yet modern aesthetic, making every touchpoint more engaging and memorable.
Role
Art Director; Graphic Designer; Brand Designer
Tool
Adobe Illustrator; Photoshop; Figma
Time
Feb 2025
Team
Individual
Brand Strategy
Brand Positioning Statement
“ Vitaminwater offers a flavorful, vitamin-enriched water with electrolytes, providing hydration and energy for active, health-conscious individuals. Unlike plain water or sugary drinks, it delivers functional benefits with great taste. ”
Brand Strategy
Brand Strategy
Mood Board
The mood board highlights freshness, energy, and health-conscious branding through bold colors, fruity imagery, and modern minimalist design. It balances vitality and nutrition, appealing to consumers who value wellness and style.
Design
Product Packaging
The mood board highlights freshness, energy, and health-conscious branding through bold colors, fruity imagery, and modern minimalist design. It balances vitality and nutrition, appealing to consumers who value wellness and style.